Is the club you belong to struggling & not on track?
Step 5 of 7 key areas in having a Winning Club – Have a digital & customer engagement strategy
Do you know who your customer is & what they want & how to engage with them?
What makes a great digital strategy?
- Have a plan for key messaging & detail by when & by who for each project
- Do you have the right Skillset – in-house vs outsource
- Training
- Partnerships – work with experts (Cost vs Benefit)
- Website vs Apps
- Capture and reporting of timely data
How do you make a customer experience more fun?
- Survey your fans
- Focus on creating a relevant & personalised experience for your fans
Embrace social media to engage the fan
- To regularly promote the club & service offering
- Promotes a place to be seen, to be dressed up & a place to find your future partner
- Offer easy access to get a ticket, buy a drink & buy food
The key is to keep your radar fine-tuned & monitor member & attendance usage & use that information as an important guide for engagement.
Staff need to get to know customers’ habits, likes and dislikes, & provide service accordingly. Personalisation is a key differentiator & a goal worth working towards.
What can your club do for you?
Get on track today.
#strategy #getontrack #TTC #racingfan
