What are the key attributes of a CEO of a race club?


The CEO of a race club is an exciting position in the thrilling and passionate sport of horse racing.

Some of the key attributes of great CEO's of a race club:-

  • Requires true leadership & has to be a strategic thinker.
  • Puts their own self-interest last and focuses on the members & public to ensure great customer service.
  • Understands that tradition does not pay the bills & embraces digital technology & social media to engage the fans
  • Promotes a place to be seen, to be dressed up & a place to find your future partner!
  • Offers easy access to get a ticket, buy a drink & buy food & place a bet
  • Drives corporate sponsorship & partnerships & offers facilities where companies and sponsors want to entertain their clients
  • Drives financial performance with a laser focus on the numbers
  • Focuses on "it is about the experience, the event, the fun & to have a bit of frivolity"
  • Creates other revenue streams 365 days a year
  • Safety & risk management with a duty of care for the welfare of the animals & jockeys.

I will leave you with a quote from Steve Jobs

"You can't connect the dots looking forward; you can only connect them looking backwards. So, you have to trust that the dots will somehow connect in your future"

#leadership #getontrack #clubs #ceo #strategy

Thanks to the Sunshine Coast Turf Club #SCTC Picture

Adam Carter | Carmalk Consulting


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